Ring 211 Workshop 2

Recap last month

  • Talked about usability and building a solid web foundation
  • Talked about marketing, mostly search engines
  • This month we’ll talk about what happens when visitor arrives, ie, SALES

Magic and Sales both rely on PSYCHOLOGY to focus attention

Ladder of Awareness

PromoteOrPerish.com – show 3 articles
http://promoteorperish.com/

The 3 Articles illustrate Conversion Funnels
http://bettermagicsites.com/act-iii/your-middle-tricks/your-conversion-funnel/

Talk about the Importance of Trust
http://sethgodin.typepad.com/seths_blog/2014/02/the-most-important-question.html
http://bettermagicsites.com/act-iii/your-closer/the-importance-of-trust/

Talk about Pricing
http://bettermagicsites.com/act-iii/your-closer/about-pricing/

We Hate Extremes – Perceptual Contrast

We don’t KNOW how much something should cost – Anchoring
Sponsors @ http://sponsors.michiganmagicday.com/

Useless Price Points (slide 1)
Useless Price Points (slide 2) – Price vs Value

Ellen Langer of Harvard University
http://www.psychologytoday.com/blog/credit-and-blame-work/201201/mindlessness-work

Not Listing Your Prices – Mindlessness & Life Scripts