Your Closer (Take Away Points)

The Importance of Trust Imagine, for a moment, an old-time scale, the kind with two trays resting on either side of a fulcrum. On one side of the scale is VALUE, a perception of what you have to offer, and on the other side is TRUST, a perception of who you are.

About Pricing Pricing is more than just a reflection of value. Understanding the psychology of pricing is absolutely vital to your success on the Web.

Psychology 101 While we’ve talked a little bit, here and there, about the psychology of buying and selling on the Internet, we have only barely scratched the surface. The more know the better prepared you will be to succeed.