Your Opening Trick (Conversion Fundamentals)

Let’s Define Conversions as … It’s important to know what constitutes a conversion and, perhaps more importantly, why every conversion is a step and not necessarily a destination.

Why People Buy Understanding why people buy what you have to offer is the key to converting them from visitors to paying clients.

Persuasion Architecture If you want to convert visitors into clients you need to design your entire website to persuade them

Your Middle Tricks (Getting technical)

All About Personas Your website, like your magic shows, shouldn’t be a one-size-fits-all type of thing. The secret to a successful website lies in creating a different website for every person(a).

Conversion Funnels Because a conversion is a journey, not a destination, it’s important to understand the map your visitors will follow once they reach your website.

Your Closer (Take Away Points)

The Importance of Trust Imagine, for a moment, an old-time scale, the kind with two trays resting on either side of a fulcrum. On one side of the scale is VALUE, a perception of what you have to offer, and on the other side is TRUST, a perception of who you are.

About Pricing Pricing is more than just a reflection of value. Understanding the psychology of pricing is absolutely vital to your success on the Web.

Psychology 101 While we’ve talked a little bit, here and there, about the psychology of buying and selling on the Internet, we have only barely scratched the surface. The more you know the better prepared you will be to succeed.