The world’s largest professional social network connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. Join us for a peek behind the curtain to see if LinkedIn is a match for your business.
People build out their profiles to showcase their professional background and resumes. They are able to connect with individuals they know or have worked with, leave each other recommendations, and find new connections. LinkedIn can also be a great place to look for and find a job, as it takes the utility of job boards and adds in the human connections that are so invaluable in finding the right position.
For companies, especially recruiters, that is just the beginning. Business professionals have created their profiles and gotten recommendations from co-workers, making it a solid fit for brands looking to recruit new talent. LinkedIn allows hiring managers to search and filter candidates based on multiple factors, and users can join groups based on professional interests.
With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business.
Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on their cousin sites, Twitter or Facebook.
The mood changes, the messages are more professional. Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.
LinkedIn Strategies and Tips
Complete Your Profile
Your profile is the heart and soul of your online business brand. It usually ranks in the top 5 of Google search results for “Your First and Last Name”. When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value. Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.
Connect With Everyone
A number of LinkedIn newbies or purists will say, “You should only connect with those you already know and trust, so you can make recommendations to others when they want an introduction.” Believe me, I understand where these users are coming from, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the 85 million plus members on LinkedIn?
Think about it, you already know all of the opportunities that your closest connections can share since you talk to them more frequently. It’s time to use LinkedIn like a live networking event and introduce yourself to others, make new friends, and start helping more people connect. Also, start accepting invitations to others who add you, as the more connections you have, the larger your expanded network grows which helps create more opportunities in the long run. Here are six other reasons you should connect with everyone on LinkedIn.
Customize Your Websites
This is a basic thing that everyone should do. It’s simple. Creating a call to action attracts more attention then having a generic link that says “My website”. Make it look and sound sexier so when people come to your profile they feel inspired to click on your links and go back to your website.
I have a huge knot on my forehead from falling asleep on my desk in mid-browse when looking at LinkedIn profiles. Most of them are extremely boring and showcase zero personality or compelling attributes. Add an interesting story in your summary, have a video recommendation pop up in the first few seconds, or at the least tell people who you are, who you help, and how you help them so there is some direction for people when they land on your profile. Whatever you do, liven it up a little so the bump on my forehead can go away 🙂
I’m a firm believer in giving and helping others succeed as much as you possibly can. The more you give, the more you will receive. Recommending others without them asking you to is a great way to help increase the social proof on their profile, which could be the difference between an OK year, and a great year for them.
Join Targeted Groups
LinkedIn groups, LinkedIn groups, LinkedIn groups! It doesn’t matter what industry or business you are in, this the part of LinkedIn you should be focusing the most. There are benefits to both joining and being a part of niche-related groups, and also being the owner of them.
Add Your Company Profile
LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until recently, was the company page section. Now, it allows you to add a video, share more information about your products and services, and give more insights about your company and the people working there.
Optimize Your Search Ranking
People are constantly searching for others on LinkedIn. They are looking for employee candidates, freelancers, industry experts, and so on. Why not optimize your profile to help you be found and contacted by more people looking for what you specialize in? Wouldn’t it be nice to get a flood of people emailing or calling you to sign up for your services or products? Make sure you increase your ranking on LinkedIn by following these 5 steps.
Add Advanced Applications
I love the fact that LinkedIn has rolled out a number of applications to help you promote your business or your personal work better. It doesn’t matter what industry you are in, there is an application for everyone that can help you get your message across better, and improve the overall experience of your LinkedIn profile. Go to the applications section on your profile to see which ones you could start using today, and make the most out of the new ones that come out in the future.