Your Middle Tricks (Social Media)

social-mediaSocial media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media is at its best when used as a tool to listen and interact with buyers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. While it’s possible to direct sell and find customers “in the market” today, it’s also difficult. Most of today’s companies are overly obsessed with late-stage buyers; thus, this kind of thinking seems to them less valuable.

Facebook Facebook is the 800 pound gorilla in the room. Trust me, it’s not save to ignore 800 pound gorillas.

Google+ While Facebook dominates the social media scene, Google+ is still important and will likely only grow more so in the near future.

Twitter The father of mini-content, Twitter allows real-time contact with potentially a very large audience.

LinkedIn LinkedIn is Facebook for businesses. It will be of limited use to Birthday Magicians, perhaps, but of paramount importance if your clients include schools, libraries or corporations.

Building Your Mailing List We’ve already talked about the need for an email list, now let’s talk about ways to grow it.

Other Communities We’ve only barely scratched the surface of today’s social media clime. Where else you want to look will largely depend on your market . . . and your own personal interests.