People would rather do business with people they know – or know of – than with strangers. When a prospective client comes to you through a personal recommendation you can be sure that prospect already has a vastly higher comfort level about you than someone who just found your website through a Google search.
So why is it that, while we all covet referrals, we don’t pursue them as much as we should?
I suspect, in large part, it’s because we’ve never put into place a system to help us ask for referrals. That’s where your website can help you.
Here’s an article from Forbes Magazine about referrals. Please pay particular attention to number three on the list?