Your Opening Trick (Search Engines)
SEO Basics Search Engine Optimization is your key to success on the Internet.
Content Marketing Your site needs search engines if it is to survive, and search engines need content from you.
Local SEO The Internet is a global marketplace, and for most magicians that can be a bit daunting. Do you really want to book a gig in Singapore? The good news is that Google now supports SEO on a more local level.
SEO Linking Basics The search engines consider every link to your website a vote and will rank your site accordingly. But not every link is a valid vote and not every vote counts the same amount.
What NOT to Do Instead of knowing what to chase it’s frequently more important to know what to avoid.
Your Middle Tricks (Social Media)
Facebook Facebook is the 800 pound gorilla in the room. Trust me, it’s not save to ignore 800 pound gorillas.
Google+ While Facebook dominates the social media scene, Google+ is still important and will likely only grow more so in the near future.
Twitter The father of mini-content, Twitter allows real-time contact with potentially a very large audience.
LinkedIn LinkedIn is Facebook for businesses. It will be of limited use to Birthday Magicians, perhaps, but of paramount importance if your clients include schools, libraries or corporations.
Building Your Mailing List We’ve already talked about the need for an email list, now let’s talk about ways to grow it.
Other Communities We’ve only barely scratched the surface of today’s social media clime. Where else you want to look will largely depend on your market . . . and your own personal interests.
Your Closer (Real World Marketing)
Your Business Cards Your business card should be a doorway page to your website.
Invoicing the Client Do you always give your client an invoice? While people will frequently throw away business cards and flyers, most will file an invoice away for at least a year or two.
Referrals Word of Mouth is still the best marketing in the world. You can, however, greatly increase the reach of WoM with your website.
Videos Videos are important marketing tools for everyone on the Internet, but that’s especially true for entertainers.