Some Important Numbers about the Mobil Web

  • Over the last year smartphone adoption in the US has grown from 36% to 61%.
  • According to research from, smartphone traffic increased by 125% in Q1 of 2013, while desktop traffic only increased by 12%.


  • US adults spend on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet.
  • The latest data shows Cyber Monday 2013 was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday.
  • Now here’s a really important one: 3 out of every 10 mobile searches, results in a valuable business outcome such as a customer purchasing an item, a visitor leaving a lead and more. There are millions of people out there purchasing and running their entire consumer life on mobile, don’t miss out on it and be 100% that your site is mobile compatible.


Consider the following about your typical mobile user:

They are on the go. Content must be easy to digest and directly to the point. Examples of success stories that bear this in mind are Twitter (140 character limit) and Vine, a twitter owned video-sharing app that leverages 6 second videos. i.e., content that errs on the side of being terse and to-the-point is a plus.

The screen is small. Vertical (up and down) scrolling is preferable — not horizontal. The challenge lies with the 320-pixel width limit.

Load time is critical, more so than ever. With the typical impatience of any Internet user exacerbated in an “on the go” situation (i.e., I want it, and I want it now) anything that significantly increases load time is to be avoided. Keep in mind also that Google’s mobile guidelines emphasize the importance of page speed.

Static is better. Avoid the use of animated content unless it is user requested. Avoid the use of animated GIFs, and make sure things like videos are click-to-play (play by default is to be avoided).

Less is more. Simplicity is critical, and a screen with a lot of “noisy” information can be a deterrent.

Here’s what’s going to happen if your site isn’t compatible to mobile:

  • 40% of your users will leave your site and click on another search result
  • 45% will turn to a competitor
  • 57% won’t recommend your business

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