Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters .The basic service is free.
Google Analytics is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).
An ad click here, a page view there, a video watched on a tablet before bed… but which one clinched the sale? Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action. The result: a measurable way to improve campaigns and reach new audiences as they go through their days.
Know your audience
No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
Trace the customer path
Where customers are can be as critical as who they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.
See what they’re up to
Do some types of people give you better results? You’ll find out with tools like In-Page Analytics, which lets you make a visual assessment of how visitors interact with your pages. Learn what they’re looking for and what they like, then tailor all your marketing activities – from your site to your apps to your ad campaigns – for maximum impact.
Test. Adapt. Succeed. Repeat.
Once you know how well your latest promotion is converting, it’s time to act. Start testing! From marketing plans and ad keywords to the photo on your front page, Google Analytics is built to help you compare different approaches and see which performs best. Make changes, re-measure, and test some more. That’s the smartest way to make the most of your business and meet your performance goals.