Your Closer (Getting ready to open the doors)

Google Analytics In the world of marketing, if you can’t measure it then it simply doesn’t exist. GA is the tool you need to measure just about everything on your website.

Google’s Webmaster Tools Historically, there’s been something of an adversarial relationship between webmasters and the search engines. In recent years, however, the search engines have realized the necessity of working with the people who supply all their content. GWT is an outstretched hand you need to take.

Email Lists People who have already expressed an interest in what you have to offer (and that includes previous clients) are absolutely pure gold. Keeping in touch with them has to be a priority.

Backups This is one tool you could probably live without for a long time. Until you can’t, when that day comes you’ll wish you hadn’t tried.